Tag Archives: Christmas

Madewell: Holiday Video 2012

 

 

 

 

 

 

 

 

 

 

If planning your party outfits this season is taking up far too much headspace and sending you into a decision making meltdown, take some time out with Madewell’s ‘Choose Your Own Adventure’ video and plan someone else’s instead!

The interactive fashion adventure film lets you play stylist by helping model Dree Hemingway and stylist Marina Muñoz decide on dress code, accessories and party decorations – geek chic or glam adventurer? Sparkle or confetti? With 5 seconds to make each choice, time is short but fashion fun is endless.

“What makes the video so amazing is that you control it,” says Madewell’s head of design, Kin Ying Lee. “You choose every direction the video takes — from what pieces she wears to which party she goes to — the options are endless. It’s completely addictive.”

Showcasing dazzling gold sequin skirts, furry trapper hats and cropped boyfriend blazers, be warned: the more versions you watch, the more Madewell you’ll want to buy.

 

 

 

 

 

 

 

 

www.madewell.com

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Harvey Nichols: Freeze Frame

 

 

 

 

 

 

 

 

Christmas has frozen over at Harvey Nichols this month with the eerily enchanting winter wonderland seen nestled in the windows of its iconic Knighstbridge flagship store.  

‘A Frozen Christmas’ captures an abandoned workshop frozen in time, complete with majestic arctic animals halted in their tracks, impeccably dressed mannequins encased in giant blocks of ice and a backdrop of glittering icicles, oversized snowflakes and mermaid-hued neon lights – a wonderfully novel example of a captivating contemporary Christmas.

www.harveynichols.com

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Tommy Knows How To Party

Nothing gets you in the mood for Christmas quite like a gaggle of half dressed, tartan-clad beauties partying in their Hilfiger pjs.

And this is exactly what Tommy Hilfiger is offering in an effort to spread some preppy Christmas cheer this December. Staged in the Hilfiger family mansion and styled by Karl Templer, the ‘Holiday Par-tay’ campaign celebrates the American sportswear brand’s Preppy Holidays collection, and subsequently makes everyone else’s Christmas work parties appear hugely sensible and uncool.

www.tommy.com

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