H&M have really pulled it out the bag this time. It seems that their fan base stretches far beyond mere high street mortals like myself, and all the way over to the royal fashion realms of Versace.
At the finale of the Italian fashion designer’s men’s show at Milan Fashion Week this summer, Donatella Versace stole the show as she took her bow wearing a beautiful black studded… H&M dress. Huh?! No, this is not an example of Donna trying to cut costs before payday – in fact, she was showcasing a design from H&M‘s new Iconic Collection, the product of a hugely exciting Versace for H&M collaboration.
The capsule collection will hit stores worldwide on November 17 and will not only feature womenswear and menswear but also, for the first time, a home collection. For the women’s range we are promised a glamorous array of leather, studs, silk and flamboyant prints, as well as accessories including high heels and Versace-inspired costume jewellery, all at H&M prices.
H&M must have been busy leaving some pretty sweet gifts on the doorstep of the Versace couture house, because last time I checked, Donatella was far from sold on the idea, claiming that it wouldn’t fit with the Versace ethos. At a New York Times talk in 2008, she said of creating a lower-cost line:
“I respect everyone who does it. But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.”
Perhaps she began to feel a little left out watching H&M’s hugely successful collaborations with fashion pals Karl Lagerfield, Matthew Williamson, Stella McCartney and most recently, Lanvin.
I can still recall the mayhem that ensued at the unveiling of the Lanvin Hearts H&M collection on Oxford Street – catfights, cramps and utter chaos! And I’m predicting an even bigger stampede of fashion lovers storming to stores on the 17th for this one.
I, of course, will be among them.