Monthly Archives: May 2013

Aldo Rise Meets LFW

 

 

 

 

 

 

 

 

 

 

 

 

 

Bringing the catwalk to the masses, US shoe brand Aldo has created affordable and covetable collections with three of London Fashion Week’s hottest designers. Preen, Mark Fast and J.W.Anderson all launched their capsule collections with Aldo Rise in Selfridges this week.

The Aldo Rise scheme helps emerging fashion brands with the promotion and production of their catwalk shows and allows up and coming designers to create their perfect shoes to slot in with their current collections. This week, the fancy foowear hit the famous Selfridge’s Shoe Galleries in what is to be a one-month pop-up store of sartorial dreams.

Irish designer J.W.Anderson thinks collaborations like this are the future of fashion, telling Vogue:  “Collaborations help so much. Aldo offers incredibly quality for the high street – they helped me design shoes in a way I couldn’t have done on my own, from production to marketing.”

The collaberative ecollection features Preen’s show-stopping pixelated mules and Mark Fast’s sexy platform pumps with trademark ripped-stocking motif. Snap up a covetable slice of catwalk style by bagging a pair from Selfridges, Asos and Aldo Rise online.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

www.aldorise.com

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Vogue Italia QVC Spoof


If high-end fashion did TV shopping channels…

In a genius satirical statement, renowned photographer Steven Meisel has created this brilliant QVC-inspired editorial spoof film for Vogue Italia, featuring an all-star cast of impeccably dressed supermodels strutting around a hilariously tawdy 90s-style showroom in the latest designer Spring collection.

The footage accompanies the ‘Collections on IVC’ shoot, which will appear in the February issue of Vogue Italia and is described by the fashion powerhouse as “an artistically ironic simulation of telesales programs, nowadays much in vogue in the United States.”

Featuring a selection of beautiful ‘It Girl’ footwear from the Yves Saint Laurent collection and ‘Customer Favourite’ ensembles from Gucci’s Art Deco collection, the brilliantly witty attention to detail and fabulously cheesy elevator music make this one convincing spoof. It’s certainly safe to say that if IVC were real, it just might be every fashion fanatic’s favourite channel…

www.vogue.it/en

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