Lash Mob

 

 

 

 

 

 

 

Tiny paper ponies? Posing as eyelashes? Those Paperself folk need to stop horsing around…

In fact, London based design company Paperself‘s paper eyelashes are the latest addition to the ever-evolving false lash market, and their delicately pretty creations are sending lash fanatics’ hearts (and lashes) aflutter. Inspired by the art of Chinese paper-cutting, Paperself fuses traditional culture with contemporary design to create elaborate lash adornments made entirely from paper.  

“The whole concept was inspired by ancient Chinese craft,” says brand ambassador Charlene Chang. “Historically, paper cut-outs were used to decorate windows in China, and the unique patterns had specific cultural meanings. We are doing the same thing for the eye.”

Six intricately cut styles make up the Paperself collection, with each design holding an specific symbolic meaning rooted in Chinese culture. The lash creations feature everything from galloping horses and sprouting peach blossom to complete underwater scenes (complete with seahorses and coral reefs!)

Paperself paper eyelashes spark a uniquely brilliant revival of the oversaturated lash market, and are perfect for making a statement.

Just try not to get caught in the rain.

www.paperself.com

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