Madewell: Holiday Video 2012











If planning your party outfits this season is taking up far too much headspace and sending you into a decision making meltdown, take some time out with Madewell’s ‘Choose Your Own Adventure’ video and plan someone else’s instead!

The interactive fashion adventure film lets you play stylist by helping model Dree Hemingway and stylist Marina Muñoz decide on dress code, accessories and party decorations – geek chic or glam adventurer? Sparkle or confetti? With 5 seconds to make each choice, time is short but fashion fun is endless.

“What makes the video so amazing is that you control it,” says Madewell’s head of design, Kin Ying Lee. “You choose every direction the video takes — from what pieces she wears to which party she goes to — the options are endless. It’s completely addictive.”

Showcasing dazzling gold sequin skirts, furry trapper hats and cropped boyfriend blazers, be warned: the more versions you watch, the more Madewell you’ll want to buy.






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