The ASOS Urban Tour AW’11 is making menswear look seriously good.
Check the clip below for some superbly street interactive marketing from online fashion retailer ASOS, which fuses video editorial with online shopping. The ASOS Urban Tour is an epic dance-themed video campaign featuring a series of short films showcasing the best creative urban talent from seven major cities around the world while promoting the ASOS AW’11 menswear collection. Below is London’s offering.
The videos star the most talented street performers from each city (clad head to toe in ASOS gear, obviously) exercising their extraordinary skills to a soundtrack of gritty dubstep beats, with viewers able to follow links to explore each artist’s look.
Presenting the best-dressed beatboxers in Tokyo, skaters in Paris and breakdancers in London, the ASOS Urban Tour offers an innovative twist on the online catwalk and represents a step forward in the way that we browse clothes online.
Cutting edge and effortlessly cool.